Many people keep pets for various reasons. Some enjoy the companionship and emotional support that they have been longing for that only pets can offer, while others enjoy the fun and joy they bring in the family. Regardless of the reason why they keep them, they are now treated more than just animals.
To maintain the well-being of their pets and keep their animals spoiled and pampered, many pet owners, particularly the millennials, provide their four-legged pals with all kinds of pet care products ranging from fashionable clothes, luxurious accessories, animal-friendly wine and pancakes, animal sleeping bags, memory foam mattresses, to dog hiking boots. Due to the growth of demand for pet items, especially the luxury pet accessories and treats, the pet care market is soaring, even in troubling economic times.
Millennials Prioritize the Needs of Their Pets before Everyone’s—Including Their Own
According to an investigation into the market for pet food and pet care, it was discovered that around half of pet care buyers, with a concentration on the millennials, would prioritize spending money on their pets rather than spending on their other needs. They are prepared to put the needs of their pets first before everyone’s—even their own. Also, they are more than willing to maintain the well-being of their furry friends and pamper them with the hottest clothing and the latest grooming trends.
Because of this, many pet retailers see millennials who are pet care buyers as a high priority. As mentioned, one particular reason why they are more than willing to spend a lot of money on their pets is that they view them not just as pets but as family members. After all, these furry little ones provide their owners with love, attention, and companionship, particularly when they need them the most.
The Rise of Social Media Influencers
The internet is saturated with photos and videos of cute cats, lovely dogs, and other charming animals. Many users are filled with glee every time they watch or see these images and clips regardless of the social media platform.
When you log in on social media apps and websites, particularly Instagram, you will notice the rise of animal social media influencers. At present, many accounts and pages were made solely for their beloved pets. In addition, they even gain millions of followers! This is one of the important factors that has been shaping the present and future of the pet industry.
The Future for the Pet Market
At present, several retailers have been offering pets as gifts for various holidays and special occasions, such as birthdays and Christmas. The growth of the pet market shows signs that in the future, there is an opportunity for pet retailers to offer more event-specific pet products and conduct seasonal events. These include Valentine’s Day and even funerals or weddings.
Pets have become a big part of the everyday lives of many pet owners. Their significance is evident in the way a lot of people are willing to sacrifice their level of comfort just to provide their beloved animals with the care and attention they need and deserve.
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