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Tomojo launches in UK market

An eco-friendly cat food company has announced the launch of a new product for the UK pet market.  

Tomojo specialises in insect food for pets, and has now launched an “innovative recipe” for cats, developed in association with veterinary nutritionists. Its aim is to minimise its environmental impact while providing a “healthy and traceable” diet.  

The pet food company was founded as a start-up in 2017 by Madeleine Morley and Paola Teulières, and its products are produced in Mayenne, France.

Tomojo recipes use a “carefully balanced” mix of insects from Holland, including black soldier flies, hermetia Illucens and mealworm, elaborated with natural ingredients of which 85% are sourced in France, such as peas, lentils, and aromatic herbs. 

The plant-based powder is mixed with the insect flour to make a dough which is extruded and then cut into kibbles which are then packaged in biodegradable packaging.

Compared to premium beef kibble, a 7kg bag of Tomojo insect cat food reportedly saves 94kg of CO2 from being emitted into the atmosphere, 608 litres of water and preserves 77 m2 of land space.

Éric Charles, referent veterinary who formulated the recipes with Tomojo, said: “The Tomojo cat recipe is a perfect association between the knowledge acquired in feline nutrition and the drive towards new sustainable sources of protein for our planet.”

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