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Purina launches ‘revolutionary’ allergen-reducing cat food

Purina scientists have unveiled a new “revolutionary approach” to managing cat allergens with the launch of Pro Plan LiveClear, the “first and only” cat food that reduces allergens on cat hair and dander.

According to Purina, the “breakthrough” follows more than a decade of its research into finding a safe and effective way to address cat allergies, which affects as many as one in five adults.

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