The chews are made with “just six simple, natural ingredients”, which include brown rice flour, organic eggs, olive oil, banana, pineapple stem and agar-agar (vegetable gelatine).
The “easily digestible” and “long-lasting” chews are free of animal hide, bleaches and chemicals.
Hand-rolled in Lancaster County, Pennsylvania, USA, No-Hide Chews are available in four sizes and three flavours, which include ‘humanely-raised chicken’, ‘grass-fed beef’, and ‘wild-caught atlantic salmon’.
Sam Noble, head of international at Earth Animal, said: “We are on a mission to create a more humane, more natural, and more effective solution for fellow Earth Animals all around the world.
“No-Hide is a much-loved example of this in the US and we are incredibly excited for dogs in the UK to finally experience this delicious and wholesome alternative to rawhide.”