Dogs Trust launches ‘a dog is for life, not just for lockdown’ scheme

Dogs Trust is urging the public to remember that “a dog is for life, not just for lockdown” as online searches to “buy a puppy” increase by 120%.

As part of its new campaign, ‘a dog is for life, not just lockdown’, the charity is asking people to weigh up whether they are ready for the realities of dog ownership after temporarily tweaking its ‘a dog it for life, not for just Christmas’ scheme.

This comes as according to data from Propellernet, Google searches for “adopt a puppy” surged by 133% since the lockdown was announced.

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Dogs Trust even created an online quiz for potential dog owners to test themselves to see if they are “dog ready”.

Chief executive Owen Sharp said: “Dog ownership can be so rewarding, but it’s also a huge responsibility which is why we are reminding people today that ‘a dog is for life, not just for lockdown’.

“Like Christmas, when people are at home more, they might think now is the perfect time to get a dog.For some people this will be the case, but we’re asking people to consider when the lockdown lifts how your life will need to change to accommodate your four-legged friend.”

He added: “Please remember that life will go back to ‘normal’ at some point with people returning to work and school, and when this happens you need to think about whether you can still fit a dog into your life.”

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