Spotify has announced it will launch personalised playlists for pets, in partnership with the RSPCA as part of its #dogkind campaign.
Pet Playlists will offer users a curated playlist based on their own tastes and their pet’s character attributes. Each playlist will include around 30 tracks based on what the owner believes their pet is more likely to enjoy.
The streaming service has also launched My Dog’s Favourite Podcast, which is designed to relax and comfort dogs who are home alone.
Olga Puzanova, Spotify’s head of consumer marketing, UK and Ireland, said: “Humans love music for so many reasons, including the comfort and companionship it can provide when you need it most, and now we know that pet-owners appreciate their pets’ music fandom.
“Spotify’s research shows that 74% of pet owners in the UK play music for their pets, 76% believe their pets like music and most pet owners think music can help pets relieve stress, boost their happiness and keep them company.”
Dr Samantha Gaines, RSPCA dog welfare expert, said: “While nothing can ever replace the company and presence of a dog’s two-legged friend, research is increasingly showing the effect of music on dog behaviour.
“The type of music a dog listens to is important and research has shown that some music can help dogs relax while other types may have a less beneficial effect so it’s really great Spotify have curated and produced music with dogs in mind.
“This is why we are supporting Spotify’s My Dog’s Favourite Podcast which is specifically designed to help dogs relax and be calm when their owner is away.”