Broadreach Nature has appointed Mike Dixon as its new UK and international sales director.
Whilst working for many years within the OTC Medicines and Pharmaceutical industry, Dixon brings to the team his “invaluable” experience gained and ultimately an understanding of the fundamentals required within the healthcare environment.
Broadreach Nature believe that Dixon’s new appointment, the launch of its new trade site and the new “high quality” range launched at PATS, will fuel considerable growth for both the company and category alike.
Dixon said: “With the last decade spent building brands within the Pet Channel it has long been a desire of mine to transfer the knowledge gained across the healthcare environment into the Pet Industry.
“Broadreach Nature are listed as a Top Ethically Accredited Company, recognised as a leading provider of Natural Pet Supplements, which is further supported with a high degree of professional endorsement.”
He added: “The multiple awards won across the industry lays testament to the professionalism undertaken to ensure this veterinary developed science-based range will continue to build upon achievements to date. These credentials were of enormous appeal and so naturally I am delighted to be joining the team.”