This “first-of-its-kind” range includes ActivBiome+, a technology that “actively promotes” regular healthy stools and “supports” digestive health in pets.
ActivBiome+ Technology is a blend of active fibre ingredients “clinically proven” to support the growth of beneficial gut bacteria to help restore the balance of pets’ unique gut ecosystem and maintain digestive health.
ActivBiome+ Technology is said to provide numerous benefits for dogs and cats including:
- Nourishing gut microbiome and promoting beneficial bacteria
- Activating the microbiome to release and convert fibre-bound polyphenols into more potent anti-inflammatory and antioxidant postbiotics
- Increasing short-chain fatty acid production to nourish colon cells
- Promoting healthy stool quality in healthy cats and dogs with enteritis
A statement from the company said: “Hill’s nutritionists and veterinarians are at the forefront of pet GI microbiome research, and after many years of work, have developed this formula that uses the power of pets’ own microbiome to support digestive health and well-being.”
The range is available for both dogs and cats, with a stew available just for cats.