Pet suppliers Pets at Home has invested in pet care provider Tailerster, to expand into the pet services market.
Pets at Home will offer Tailster’s services to its 4.4 million active loyalty scheme customers, giving customers access to Tailster’s 26,000 registered carers across the country and technology enabling owners to track their pets’ activity via GPS and an app.
The pet-sitting market is currently worth more than £1bn annually, and has overtaken the pet accessories market.
Peter Pritchard, Pets at Home CEO, said: “We are delighted to be able to announce this exciting new partnership with Tailster. It is a win-win deal, good for both businesses but especially good for owners searching for someone they can trust to look after their much-loved pet.
“This announcement also represents an important step towards delivering our ambition to generate 50% of our revenue from services, a strategy that is serving us and our customers well. I’m sure our 4.4 million active VIP members will love this easy access to convenient walking and boarding services.”
Indy Sangha, Tailster CEO, added: “We are incredibly excited to be able to work with the team at Pets at Home. We’ve spent the past few years consolidating a previously fragmented market worth over £1bn per year, and we’re delighted to be able to now offer this to Pets at Home customers.
“Not only do the team at Pets at Home share our vision about how we can bring our services to UK pet owners and drive the growth of our business, but they also share many of our values of putting pets first, and the customer at the heart of what we do. This was really important to the Tailster team and I’m delighted that we’ve been able to partner with a business that is a great fit for us, what we do and our ambitions for the future.”