Manufacturers

Lily’s Kitchen to expand to Asian and Middle East Market

Natural pet food manufacturer Lily’s Kitchen is looking to grow its global offering with a selected focus on new markets across Europe, the Middle East and further afield in Asia.

The company first dipped its ‘paws’ in overseas markets more than five years ago and already has a presence in France, Spain, Italy, Netherlands, Switzerland and Germany working closely with local retail partners. Lily’s Kitchen is now venturing to Asia, entering Singapore and Taiwan in May, South Korea and Japan in June.

This strategic plan follows recent growth, with the company achieving a CAGR of 31% since 2014 and holding the highest share of the UK’s premium natural pet food category at 30%, resulting in an £80m retail sales value for the brand by the end of the year.

With growing consumer demand for premium natural, the fastest growing segment in pet food, Lily’s Kitchen is now looking to make its natural recipes more widely available.

Lily’s Kitchen also has plans to enhance distribution within the UK.

Even with these huge ambitions, Lily’s Kitchen remains a proud British brand with its heart still very much based in Hampstead where the brand was founded and still operates from today, and was granted a Royal Warrant from HRH The Prince of Wales.

David Milner, CEO of Lily’s Kitchen, said: “It’s an exciting category with the growth of premium natural pet food exploding globally. Lily’s Kitchen pioneered the sector at a very early stage and is now leading the way with larger competitors now playing catch up. And this is just on home soil.

“I am looking forward to working with Henrietta to help the team realise the brand’s potential making an even bigger stamp on this growing category, both at home and across carefully selected international markets.”

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