Dogrobes will now be distributed by the UK arm of Orvis, an American family-owned retail and mail order business specialising in high end fly fishing, hunting and sporting goods as well as pet accessories and treats for dogs.
The second contract is with wholesaler, IMS Europe which was set up in 1992 to sell to the healthcare sector in countries outside the UK but is now also specialising in the distribution of products to the veterinary sector. The contract will allow Dogrobes to be sold in veterinary practices throughout the UK and abroad.
Dogrobes is based in Fochabers, Scotland and owned by Margaret Reynolds, a former marketing and events manager.
Reynolds said: “Dogrobes dry dogs quickly in around 30 minutes, depending on the breed of dog. They are made from an innovative fabric, which has longer loops on the inside. No one else has the rights to this fabric within the pet market. The longer loops create a greater area for absorbing the moisture from the dog’s coat and trap the dog’s body heat to dry the dog quickly.
“There is no velcro, which spooks some dogs and gets clogged up with dog hair and debris during everyday use and it’s a nightmare to launder too. The ties mean a perfect fit every time. Dogrobes are so easy to fit. Straight over the dog’s head, cross over the ties underneath and tie in a single loop to the side of the spine. Dogs love them because they are so lightweight – even dogs who don’t like wearing jackets.”
She added: “We are very proud that we’re made in Britain. We have two larger manufacturers and two other smaller manufacturers who are all based in Scotland. We also use a team of talented and up and coming designers to design our exclusive collection.”