Fish4Dogs has announced a new trading partnership in the UAE by hosting a \u2018discovery event\u2019 at the Dubai Polo and Equestrian Club.\r\n\r\nThe pet food manufacturer partnered with pet care company Arab Land Trading, to host more than 80 guests from pet retail outlets and veterinary centres. The event showcased the Fish4Dogs\u2019 range of treats and food for dogs and cats, and examined how fish appealed to pet palates.\r\n\r\nArab Land Trading is run by husband and wife team Farah Al Khojai and Fareed Belalcazar who set up the business in 2001. It acts as a wholesale distributor to retailers and veterinary centres in the UAE and Gulf states and focuses on natural and nutritious pet foods to support pet health and wellbeing. The couple also runs a retail chain called, Pets Delight.\r\n\r\nSamantha Randle, UK and international sales manager for Fish4Dogs, said: \u201cI have worked with Farah and Fareed previously and know Arab Land Trading to be a very reputable business which has pet welfare at the heart of everything it does. The UAE has a strong ex-pat community who may already be familiar with the Fish4Dogs brand so we predict that it will become a firm favourite with its customers.\u201d\r\n\r\nALT managing director, Fareed Belalcazar, added: "We are constantly listening to the feedback from our customers in the UAE, and were receiving more and more requests for a fish-based line of products from customers who have pets with allergies or intolerances that make a fish diet the best choice.\r\n\r\n\u201cFish4dogs fills this gap in the market with its vast range of complete foods and treats for cats and dogs. Fish4Dogs is a reputable brand across the world, which makes it popular with our expat customers, and we are delighted to welcome it into our portfolio."