Henry Bell and Co, the family-owned and leading quality animal feed producer has announced the release of its own brand, Henry Bell Wild Bird Care.\r\n\r\n\r\n\r\nHenry Bell has over 20 years\u2019 experience in the bird food industry and has been pivotal in the growth of many private label wild bird food brands. The company has now combined its strong expertise and knowledge to launch its own range of products specially designed to provide health and wellbeing for wild birds.\r\n\r\nThe Henry Bell Wild Bird Care range is comprised of over 100 products catering for every type of garden bird. Created to meet their specific needs, the range includes mixed seeds, straights such as peanuts, sunflower seeds and mealworms, suet and fat balls - available in various sizes and formats.\r\n\r\nComplementing the food range, the company is also introducing The Henry Bell Wild Bird Care Collection, a range of bespoke and adaptable accessories. It includes the \u2018Essential\u2019 and premium \u2018Heritage\u2019 collections which feature a broad range of feeders and feeding stations at \u201cmarket-leading prices\u201d.\r\n\r\nTom Lee, Henry Bell\u2019s MD, said: \u201cWe\u2019ve built strong pedigree in the animal feed industry and with decades of expertise, it was a natural step for Henry Bell to launch its own brand. Henry Bell Wild Bird Care is focused on excellence and we worked hard at designing a range that places the wellbeing of birds centre stage.\r\n\r\n\u201cWe know that both the superior quality and attractive packaging of our food and accessories will resonate with both professionals and consumers alike - and will get wild birds coming back for more.\u201d\r\n\r\nThe company also unveiled new branding which focuses on its 175 plus years of experience and heritage as a British business. The range showcases a modern packaging design that\u2019s reflective of the quality of its feeds and complementary accessories.\r\n\r\nHenry Bell Wild Bird Care will be available across the UK in garden centres, pet shops and mainstream retailers from July 2019.