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Pooch and Mutt has launched its new Lamb and Spring Vegetable Postbiotic Meaty Treats, a seasonal product designed to provide collagen and postbiotics for canine digestion.
The grain-free treats incorporate lamb as the primary protein source alongside seasonal vegetables.
The recipe is formulated with collagen, intended to support skin and coat condition, and postbiotics to assist in maintaining gut health. The product is marketed as a complementary feed suitable for dogs over 12 weeks of age.
The launch follows a brand identity refresh titled “For All Breeds and Needs.”
This update includes a revised cream-and-blue color palette and a color-coding system designed to categorise products by life stage and functional requirements.
Front-of-pack labeling has also been modified to emphasise specific health benefits to assist consumers in product selection.
Pooch and Mutt said: “The spring picnic treats feature lamb and spring-picked vegetables to support vitality. The recipe includes collagen to help maintain healthy skin and a glossy coat, and postbiotics to nurture a balanced gut. The launch builds on our brand refresh designed to improve shelf standout and simplify shopability through clearer front-of-pack benefits and colour-coding.”
