Pooch and Mutt

Pooch and Mutt launches vet-approved natural dental powder

Functional pet health brand Pooch and Mutt has expanded its wellness range with the launch of a natural dental powder, aimed at addressing oral health issues among the UK’s 13 million dogs. The product, made from 100% natural sea kelp, is designed to reduce plaque, tartar and bad breath –…

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Pooch and Mutt expands portfolio with Biome9 acquisition

UK pet food company Pooch and Mutt has announced its acquisition of Biome9, a company renowned for its personalised gut health testing and science-backed supplement plans for dogs. Vafo’s acquisition of Pooch and Mutt in 2020 has enabled the brand to expand its presence in the UK. With Vafo’s support…

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Purina tops online visibility table, Salience finds

Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with a total score of 575,148 over the past year, according to a new report by Salience Search Marketing. Salience Search Marketing’s annual online pet supplies sector report uncovers the industry’s…

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Pooch and Mutt partners with Woodgreen to rehome dogs

Pooch and Mutt has announced its partnership with Woodgreen Pets Charity to rehome dogs this Valentine’s Day. Woodgreen recognises that people form connections with dogs through their rehoming profiles. As a result, Pooch and Mutt has set up a photoshoot, aiming to fast-track adoptions for the charity’s deserving dogs. Alongside…

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Pooch and Mutt completes sale to Vafo Group

UK pet food company Pooch and Mutt has been acquired by the Vafo Group in a multi-million-pound deal. Vafo is Pooch and Mutt’s long-term production partner. It is a €400m+ (£341.7m) company, with eight factories in The Czech Republic, Finland, Estonia and beyond. It is also the owner of multiple…

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Pooch and Mutt partners with Woodgreen Pets Charity

Pooch and Mutt and Woodgreen Pets Charity have launched a new partnership that will see the dog wellness brand donate enough food each month to feed around 80% of dogs in the charity’s care.  In addition, Pooch and Mutt has donated sample pouches and discount vouchers for everyone who rehomes…

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Pooch & Mutt provide tailored experience with Fresh Relevance

Pooch and Mutt, a UK-based natural pet food, has announced its partnership with Fresh Relevance, an eCommerce and merchandising company, to provide a tailored online experience for its customers. Pooch and Mutt will provide its customers with a more “engaging and tailored online experience. The business will take advantage of…

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Pooch and Mutt launches vet-approved dental sticks

Pooch and Mutt has announced the launch of its new dental sticks in two flavours, superfood ‘mint and spirulina’ and calming ‘hemp and sage’. This new range is reportedly vet-approved and “boosted with novel functional ingredients”. The dental sticks are shaped to clean deep between a dog’s teeth and are…

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Pooch & Mutt launches new ‘low fat’ food for dogs

Pooch and Mutt, a British pet food brand, has introduced a new flavour to its grain-free wet dog food range, targeted at dogs with sensitive digestion and gastrointestinal disease. The new ‘fish, potato and pea complete wet food’ recipe aims to cater to dogs that are “overweight” or suffer from…

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Pooch & Mutt launch new ‘Soft & Shiny’ dry food

Pooch and Mutt, a British pet food brand, has launched a new functional dry food targeted at maintaining a healthy coat and skin for dogs.  The product entitled, ‘Soft and Shiny’ has been created using ingredients such as collagen, biotin and zinc.  The group said the food created is designed…

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