Benyfit Natural has announced the launch of its new product line, named the World Explorer Range.
The range will be launched with four unique flavours, in 500g packs and will be available at specialist pet retailers only. Benyfit Natural says the new range will include “innovative proteins” which are said to encourage growth as well as retailer and consumer support in this new sector.
Greg Van Praagh, lead of UK operations at Benyfit Natural, said: “We have sourced specialist novel proteins to launch with four new delicious and exotic recipes: Italian Buffalo; African Zebra; Australian Kangaroo; and Welsh Lamb. We have maintained our consistent ethical sourcing of human-grade meat for the World Explorer Range and continue to aid retailers in increasing the responsible raw feeding market”.
Benyfit Natural said it naturally and ethically sourced ingredients on all of the products in its new range, and its packaging is set to be 100% recyclable and made from 100% recycled material.