The campaign will launch across Facebook, Instagram and YouTube early 2019 and will offer training advice to help new puppy owners walk their four-legged friends.
The videos depict useful techniques on how best to tackle behaviours such as pulling and chewing, all while providing a positive learning experience for owners and their puppies. The films also explain how using the right walking equipment can enhance the effectiveness of training and can further encourage good walking habits.
The original Halti headcollar was designed by dog behaviour expert Dr Roger Mugford in 1979 and has evolved into a comprehensive range of no-pull and walk training solutions for all types and sizes of dogs.
The Halti range is available in a choice of up to four vibrant colours, smart two-tone webbing, a reflective weave and soft neoprene padding for combined visibility and comfort.
The brand also launched a double ended lead as a multi-functional solution to dog owners with eight-in-one functions. It can suit a number of situations including strolling, road walking, training and walking multiple dogs.
Vicky Benneworth, head of marketing at Company of Animals, said: “We are thrilled to be launching this campaign for Halti and to provide an expert voice in puppy behaviour and walk training. We have worked hard to make the videos fun and user friendly and we are excited to start a dialogue around dog training and hear about our customers own experiences when training their puppies.”
Liz McGuinness, brand manager added: “We are very excited to be launching the new Halti Double Ended Lead. We have worked hard to offer our customers one of, if not the most, versatile and adaptable leads on the market. I think we can truly say we have created the only lead you will ever need.”