The new adverts feature behavioural issue scenarios being acted out by humans instead of pets. These include separation anxiety, fear of loud noises, scratching furniture, urine spraying and hiding away due to household visitors. The adverts will run until 20 January 2019, both advertisements are 30 seconds long and are expected to reach 15 million people.
In a new initiative for Ceva, Adaptil will partner with The Times to support its ‘Walking the Dog’ podcast series hosted by Emily Dean. During the podcasts Dean goes on walks with top celebrities and their dogs where they talk about a range of topics including pet related issues.
An Adaptil advertisement with a voiceover from Emily herself will air before the podcasts begin, in the middle and at the end and it will feature on both the back catalogue of podcasts and new episodes.
Abigail King, behaviour product manager at Ceva Animal Health: “Our new TV advertising campaigns and podcast partnership will boost awareness of both Adaptil and Feliway throughout the festive period and into January, when changes to routine, visitors in the household and loud noises from Christmas crackers and fireworks can challenge even the most laid-back pet.”