Albion Pet Foods to expand its retail arm with new rebrand
Additionally, the dedication to the trade will shortly see the appointment of a new sales manager who will be joining from a major player in the raw food market
Midlands-based raw pet food manufacturer Albion Pet Foods has announced plans to expand its retail arm following its acquisition by Gill Bower, business owner and entrepreneur.
Since taking over Albion, Bower has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole process can be closely monitored from manufacturing to distribution.
Alongside investing in a new manufacturing plant, Bower has also used her marketing background to create a stylish rebrand for Albion which includes new packaging, and an updated website.
The dog food brand also has branded freezers which are available to stockists.
Albion Pet Products is one of the longest established raw food manufacturers in the UK and remained a family owned business for nearly 40 years.
According to Bower, the company was an “attractive proposition” when it hit the market, as it is renowned for its quality and variety of products, personal customer service and expertise in the raw food arena.
Bower had already run a successful manufacturing business in the North East for 24 years and due to her interest in dogs’ health, supplements and immunotherapy, she felt that the purchase of Albion would be a good way to bring out a range of good quality support supplements at realistic prices alongside quality pet food products.
Additionally, the dedication to the trade will shortly see the appointment of a new sales manager who will be joining from a major player in the raw food market.
His job will be to expand the 217 stockists that Albion currently has around the country.
Bower said: “We believe that we manufacture a great quality product using excellent quality ingredients. We only want to sell products which I’d be happy feeding to my own dogs. I currently own 9 Irish Setters and 1 Springer Spaniel.
“We aim to offer good customer service to both retailers and consumers. Albion sources human grade ingredients from DEFRA approved farms and probably has the most comprehensive range of raw food recipes on the market. As well as a Standard Range and a Pure Meat Range, we also offer Complete recipes, life stage meals, a Chunky Range and a Freeflow Range which makes it easier to portion out the mince and then put the packet back in the freezer for future use.”
She added: “We also offer frozen fish and a comprehensive range of natural treats. We offer a select range of products which are only available to the trade. We are passionate about finding more independent retailers who care about quality pet nutrition and we feel that this is an extra service we can offer as our commitment to the trade.
“We are extremely optimistic about the future. The raw food market continues to grow year on year by a minimum of 10% and the changes we have made will mean that Albion is best placed to meet the demands of such a growing market.”
