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Pet tech start-up Felcana partners with Simplyhealth Professionals

Animal healthcare firm Simplyhealth Professionals and pet tech company Felcana have announced that they are to collaborate as strategic partners.

Simplyhealth’s expertise in preventive health plans will support the efforts of Felcana’s team of veterinary surgeons, data scientists and engineers, with a view to understanding how pet health plans can support the development of its digital platforms and technologies.

The collaboration will focus on how digital technology can detect and track variances in behaviour and activity and identify how data can be acted upon to improve pet health and welfare.

It’s anticipated that this new technology will allow over 90 percent of health issues to be predicted or detected at an early stage, facilitating early intervention and as a result, generating more positive outcomes.

Felcana’s Digital Pet Health Platform uses a bespoke modelling process which revolutionises how owners monitor their dog and cat health. Through complex scientific algorithms, which can interpret a pet’s behavioural patterns such as drinking, eating and sleeping, owners are able to track their pets needs through their smartphones. Felcana have collaborated with the Royal Veterinary College to combine their expertise in a range of pet wearable health projects and enhance the levels of data related to tracking behaviours, habits and activities.

Sally Clarke, director of vets at Simplyhealth, said: “It is important for Simplyhealth to be at the forefront of innovation, especially innovation that has the potential to produce a paradigm shift within the profession. We’re excited to be playing our part in collaboration with the Felcana team, to ensure veterinary practices can make the most of this opportunity.

“We will support both parties and help them work together to improve and maintain pet health. Our teams are very excited to be working with Felcana and its new digital technologies and making a positive contribution to the future development of the profession.”

Dr James Andrews, CEO of Felcana, added: “We are very excited to partner with such a digitally engaged company like Simplyhealth Professionals to deliver our combined mission to improve animal health and welfare. There is huge potential in the veterinary profession for the use of sophisticated digital innovations to support clinicians.”

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