Pet Tech

Purina accelerator programme unveils class of 2025

Unleashed by Purina, a pet innovation and acceleration programme, has unveiled the seven start-ups that will form its class of 2025. The 20-week accelerator programme, now in its sixth year, supports pet-tech startups looking to disrupt the market with innovative solutions to transform pet-care. The cohort includes a trusted AI-driven…

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PetSafe launches GPS dog fence and tracking collar

PetSafe has announced the launch of a new portable GPS dog fence and tracking collar equipped with its AccuGuard technology. The Guardian GPS + Tracking Dog Fence offers the freedom to create and store up to 20 custom GPS boundaries anywhere. In addition, the new Guardian GPS + Tracking offers…

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Meet the 13 start-ups pitching in LA: Petcare Innovation USA Best in Show Spotlight Finalists Announced

The finalists of Petcare Innovation USA’s Best in Show Spotlight were announced last week ahead of the event taking place in LA on December 5-6. The Spotlight provides the opportunity to hear from the most exciting companies in the petcare space currently looking for investment or partnership across pet health,…

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Creature Comforts raises £7m in seed round

Pet tech startup Creature Comforts has raised £7M in seed capital to “redesign” the veterinary care experience. The round was co-led by Torch Capital, Hanaco VC and Boost Capital Partners alongside Active Partners, Tarek Abuzayyad of Initial Capital and Steve Rosengarten of Vet One. The cash injection will be used…

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Pet tech brands team up to tackle separation anxiety

Dog training app, Woofz, and pet tech brand, Petcube, have launched an app-based training course to treat separation anxiety in dogs. The course is available via the dog-training mobile app Woofz, which is available on both iOS and Android devices. The brand new ‘Home Alone’ course includes a set of…

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Tuft Global to open second round of investment 

Tuft Global, a grooming app for dog owners to find, book and review groomers, has announced it will open its Seed A investment round worth up to £2.2m early next year.  It comes as the pet tech brand has seen month-on-month booking grow by 9% since the start of the…

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How the pandemic altered the global pet industry forever

As we see the cost of living rise rampantly, just about everyone across the globe is feeling the squeeze. I’d argue that pet owners in particular are in the midst of a perfect storm. The pandemic-fuelled pet ownership boom has created a generation (in dog years) of people who simply…

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Tuft Global named Great British Entrepreneur Awards 2022 finalist

Chloe Smith, the founder of Tuft Global, a grooming app for pet owners to find, book and review local groomers, has been recognised as a 2022 Service Industries Entrepreneur of the Year finalist at the Great British Entrepreneur Awards. The category celebrates businesses across the UK that are leading the…

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GoWalkies launches blockchain crowdfunding campaign

GoWalkies has launched a crowdfunding campaign to invest in blockchain technology and support its expansion and development strategy. GoWalkies is a pet technology business that connects verified dog walkers with dog owners. Benefitting both dog owners and walkers, GoWalkies provides owners with “peace of mind” through a range of safety…

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Tails.com launches its first in-store dog nutrition range

Tails.com, the pet nutrition service, has launched its first in-store range, Nourish and Protect.  The new offering is available in 108 of Sainsbury’s flagship supermarkets as part of its Future Brands programme. Tailored by age, breed size and health need, tails said it has been designed by veterinary and nutrition…

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