Current AffairsVeterinary

Stop ‘irresponsible’ use of pets in adverts, vets urge

The British Veterinary Association (BVA) have said it’s time to address the “irresponsible depiction” of pets across all forms of advertising to tackle the normalisation of poor animal health and welfare.

According to the BVA’s Voice of the Veterinary Profession survey, eight in 10 vets in the UK (83 percent) said they were concerned about the “inappropriate representation” of animals in adverts, with insurance companies, pet food brands, supermarkets and banks topping the list of most-cited ‘bad-ad’ culprits by vets.

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