Poppy’s Picnic has launched a new campaigned named ‘Rawgust’ to encourage more owners to consider raw feeding.
Soap star Gemma Oaten has been enlisted to star in the company’s campaign, Oaten is a dog owner herself and an advocate of raw feeding.
Poppy’s Picnic says that the benefits of feeding raw include improved digestion, healthier skin, coat and reduced allergy symptoms.
Dylan Watkins, founder of Poppy’s Picnic, said: “We are calling on people to join our Raw Revolution this month because few dog owners know that when they feed kibble-only diets, they’re giving their four-legged friend fillers and ‘meat derivatives’, that are sprayed with fat and other substances to make them more appealing to dogs.
“With over 50 percent of dogs being obese in the UK, and the percentage of dogs with diabetes having risen by 30 times in the last three decades, it’s time to take a stand and do right by our dogs.”
Oaten added: “I saw Poppy’s Picnic on Dragons’ Den and immediately wanted to support the brand. I’ve never tried raw before now as I’ve always been told that dry is best so was just led by that. Having read all of Poppy’s Picnic’s testimonials, I felt Rawgust was the opportunity to get involved and it looks very promising for Ruby.”