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Berkshire-based pet accessory business Bella’s Collars is raising awareness of anxious dogs by launching its own Dogs in Yellow Day awareness campaign on 20 March.
Sarah Jones, owner of Bella’s Collars is an owner of her own “Anxious Dog”, Cocker Spaniel, Bella who became the “inspiration” for her yellow pet accessory business.
As part of the campaign, the retailer has developed a range of yellow pet accessories to alert people to anxious dogs and these include harnesses, leads, lead covers, dog jumpers, raincoats, collars, stickers, posters, information packs, poo bag holders and safety lights.
It has also developed a range of clothing for humans including vests, t-shirts and hoodies with the anxious dog message printed on them.
According to Bella’s Collars, it is hoped that dogs wearing yellow will become a recognised symbol and bring awareness for dogs that need some compassion and space whilst out and about on walks.
The retailer added, there are many reasons why a dog could become anxious, including: recovering from an illness or operation; female dogs in season; older dogs; a nervous, unpredictable or unsociable dog; dogs in training; or they may have a new family who aren’t yet sure of the dogs character and behaviour with other dogs or people
Jones said: “I wanted to find a way that dogs such as Bella could be understood and as a result, My Anxious Dog was born. Through compassionate awareness-raising, we will reach more unknowing dog owners and spread the understanding far and wide.
“When you see a dog wearing yellow it means that they need some space, and then the world feels much less frightening.”
