Industry News

New report shows rise in interest in vegan food for pets

The report released is by The Vegan Society which looks at growing consumer interest around vegan food and other products for dogs and cats

Some one in five (20%) cat owners, and one in four dog owners (24%), have purchased vegan cat food in the past, with 14% stating that they believed their cat was enjoying it, according to the Vegan Animal Care Report: Consumer Motivations, Barriers and Market Potential.

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