Over the next two months, Beco will donate more than 4,000 meals for dogs charity, Dogs On The Street (DOTS) with its new Get One, Gift One initiative.
It revealed homelessness is “sharply” on the rise in the UK, and so Beco wants to support the pets that bring “companionship, warmth, and comfort” to the people who need it most.
For every online order placed throughout February and March, Beco will be giving one of its meals to the dogs that play such a “vital” role in their owners’ lives on the streets.
With Get One, Gift One, Beco will be donating a “wide selection” of its wet food meals, with nutritious ingredients such as “responsibly” caught wild tuna, and omega-3 and -6 rich pumpkins and peas.
In addition to donating meals, volunteers from Beco will also be supporting DOTS on upcoming drop-in clinics in London over the next few months.
George Bramble, founder of Beco, said: “I am so proud to be launching Beco’s Get One, Gift One initiative to help provide nutritious meals to support those faithful friends that provide many of the homeless community with invaluable loyalty, and ensure these valuable dogs are kept well fed and looked after.”