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Arden Grange launches new national advertising campaign

The ad was created by Brighton-based creative agency, Designate, who brought the ad to life working with animation company, Blind Pig, and post-production house Absolute

Arden Grange super premium pet food will launch a new national TV advertising campaign, ‘Arden Grange – The Home of the Range,’ which will be broadcast from 1 February across ITV, Channel4 and Sky networks.

Having just celebrated 25 years in business, the company said its new Arden Grange TV Campaign signals a “new phase in the history of this trusted British brand”.

The ad was created by Brighton-based creative agency, Designate, who brought the ad to life working with animation company, Blind Pig, and post-production house Absolute.

Joanna Simmons, marketing manager at Arden Grange, said: “Our new ‘The Home of the Range’ campaign has turned a long-awaited vision into an imaginative and unique reality – bringing Arden Grange to life as a place where all dogs and cats, regardless of their size, shape, age or dietary requirements, are taken care of.

“For us, it was great to collaborate with another Sussex-based independent company to bring our vision to life. This advert perfectly captures our core values, visually demonstrating the wide range available for dogs and cats at Arden Grange – The Home of the Range.”

Faye Carré, creative director, Designate, added: “We wanted to create something really unique for Arden Grange, whilst capturing its reputation for quality and heritage. By layering photography with techniques such as cinemagraphs and parallax animation, the characters have a sense of hyper-realism.

“In fact, we didn’t film any live action animals, which gave us control over their look and behaviour. The result is different to what we are used to seeing within pet food advertising and we are delighted with the result.”

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