Manufacturers

Pets Purest secures new investment partner

Fearless Adventures will use its digital marketing services and talent recruitment team to build a D2C ecommerce platform for Pets Purest to scale beyond its existing Amazon channel

Fearless Adventures has invested in Pets Purest, a new pet sector startup, amid the growing trend of pet humanisation and rising pet ownership

The Manchester-based firm will offer six-figure capital investment as well as business support for ecommerce, digital marketing and talent sourcing, and will take a minority stake to support growth.

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