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Burns Pet Nutrition to soothe dogs during bonfire night with new campaign

The company has linked up with Blue star Duncan James to launch new music designed to soothe animals during this year’s firework season

Burns Pet Nutrition has announced it will be launching a national PR, digital and social media campaign, to keep dogs calm on bonfire night.

The company has linked up with Blue star Duncan James to launch new music designed to soothe animals during this year’s firework season.

Animal behaviourists from Burns Pet Nutrition have worked closely with the One Love singer and Masterchef quarter-finalist to compose music specially designed to help keep dogs calm when the rockets and roman candles are going off.

The song, named Pet Sounds, can be accessed via Burns’ website and YouTube channel and is accompanied by top tips on how to keep dogs safe and calm on bonfire night.

John Burns, founder, said: “We cannot underestimate the stress that fireworks can cause to pets. And this year, after a quiet year in 2020 and with so many families having new dogs, we are expecting animal anxiety to go off the scale.

“We’re delighted to have teamed up with Duncan to create Pet Sounds, as we know that soothing music can often help to calm our canine friends.”

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