Percuro Primal Pet Food secures funding from Coventry University

The funding enabled the group to carry out a “full feasibility study” that helped to establish market demand for the product through consumer research among pet owners in the UK and Germany

Percuro Primal Pet Food has revealed that it has secured funding from the European Regional Development Fund through the ‘Proof-of-Concept’ programme, which is delivered by Coventry University.

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