The Golden Paste Company has announced its new product, turmeritch for dogs, a supplement aimed at soothing to “reduce itching, improve skin and coat health, promote hair regrowth and help to repel insects”.
The product is made from salmon and contains turmeric, red bush tea, chamomile, apple cider vinegar, milk thistle, lemongrass, thyme, cooked linseed and sweet potato.
It was developed and trialled extensively following the success of the equine turmeritch supplement which was launched in autumn 2020.
Said Hattie I’Anson, international business and strategic lead manager, said: “When turmeritch for horses launched we were inundated with requests from dog owners for a canine coat and skin supplement that could also sooth itching.
“We worked closely with experts to develop the new product, including Dr Tom Shurlock. We were delighted with the trial results and are very excited to launch turmeritch for dogs which joins our popular pet range products, including turmerease and turmeric golden paste.”
Tom Shurlock added: “Dietary components, such as turmeritch for dogs, can help maintain normal sensory parameters which in turn reduce over response to discomfort and itching.
“A reduced response to itching will lessen subsequent behavioural responses that can lead to dermal damage.”