Johnson’s Veterinary Products, a leading UK supplier of pet healthcare products, is celebrating its milestone of 100 years in business, with a range of events designed to highlight the role of local pet stores in pet-owners’ lives.
The business was founded in West Bromwich in 1921 by the Johnson family, and has since grown from a small range of products dedicated to the health and wellbeing of poultry, to a “huge” range that now includes products for dogs, cats, rabbits, small animals and caged birds.
To mark the centenary on 31 July, Johnson’s has invited stockists of its products to host in-store pop-up parties and displays and will be rewarding the most creative by giving away thousands of pounds of Red-Letter day prizes to hardworking staff.
Chairman David Johnson, grandson of founder Arthur Johnson, said: “We have always recognised the importance of pet stores to the local community. They have played a critical role during the recent pandemic as they helped care for an increasing number of pets owned by those looking to maintain their mental wellbeing.
“It has been a privilege to be able to support them in their work by providing a range of products that help pet owners resolve a lot of less critical health and conditioning issues, in a cost-effective manner – the ethos of Johnson’s for a hundred years.”
He added: “We believe it’s important to give something back to the businesses that have stood by us for all these years, which is why we are holding a competition to see which pet stores create the best window or in-store display in support of Johnson’s.”
“We recognise the importance of pet owners shopping local and talking with knowledgeable, qualified people at the stores they know and have grown to trust. So with the country starting to take the first tentative steps to recovery, the timing is ideal for pet owners to hopefully get out, support their local store and come to join in the celebrations with us.”
In addition to the in-store promotions, Johnson’s has also pledged to donate a proportion of profits made on 31st July to its five chosen charities for 2021: Hounds for Heroes; Dogs for Good; Fat Fluffs, Woodgreen and Fur Babies Cat Rescue, all of which continue to provide invaluable support to pets and their owners.
Johnson added: “The wellbeing of animals remains to be at the heart of all we do. Together with these charitable organisations and those who work across the pet store community, we all share a passion for pets in all shapes, sizes and species. Although the high street is struggling, these organisations remain a beacon of hope and will always have our full support.”