Purina report outlines future trends in petcare market

The key findings were identified on the basis of more than 100 interviews with vets, media, sector leaders, Purina partners and key opinion leaders

A new Purina report has outlined eight trends that will reportedly impact the future of petcare. 

The third Purina in Society Report, which also details emerging challenges for the petcare industry, outlined the trends as:

  1. Increase of pet ownership 
  2. Changes to the future of work as a result of the recent requirement for remote working.
  3. Shift to e-commerce 
  4. Growing preference for alternative ingredients/alternative proteins 
  5. Continued demand for more natural food driven by both health and animal welfare concerns.
  6. Elevated understanding of the societal impact of pet ownership and the opportunity to positively affect human health, education and communities.
  7. Seamless, AI enabled, and optimised solutions including personalised nutrition

The key findings were identified on the basis of more than 100 interviews with vets, media, sector leaders, Purina partners and key opinion leaders.  

The report, prepared in accordance with GRI Standards Sustainability Reporting Guidelines, also showcased Purina’s progress on key commitments; including the launch of 30 new products, support for the adoption of 98,731 pets, reaching 94% deforestation free soya and 78% of packaging designed to be recyclable. 

The group also created 209 Pets at Work alliances to support pet friendly workplaces across Europe. In the UK, Purina has supported companies to become dog friendly and will “continue to champion the mental health benefits pets at work can bring as offices begin to reopen”.

During the pandemic, Purina also donated over £190,000 to four charities across the UK and Ireland: Cats Protection, Canine Partners, the RSPCA and the DSPCA.

Jeff Hamilton, CEO at Nestlé Purina PetCare Europe, Middle East and North Africa, said: “We are in the process of defining new ambitions and will be reviewing our commitments to ensure that we can truly operate within the planetary limits and positively impact people and society at large.  

“This will push us to go further and faster, drive progress on social issues and continue to fulfil our purpose – creating richer lives for pets and the people who love them.”

Calum Macrae, regional managing director for Purina UK and Ireland said: “I’m incredibly proud of what we have managed to achieve in both the UK and Ireland, particularly through our charity partnerships, which became more important than ever during the pandemic.  

Covid-19 has brought us all many challenges over the past year but what has become clear is that the role of the pet human bond has never been stronger, with more and more people choosing to own a pet.  This is a trend that looks set to continue and we will continue to champion the vital role pets have to play – we want to work to create a resilient future for pets, our planet and the communities where we operate.”

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