Sir Richard Branson recently praised Denzel’s ‘Plant-Based Bites’ in a Linkedin post, reaching an audience of over 18 million followers.
It comes as Branson welcomed a new puppy to Necker Island – an area which is entirely owned by the chairman of Virgin Group.
In the post, the chairman said that it was “so great” to see so many new start-ups trying to “change the way business is done” – adding that it is “creating positive change” for people and dogs”.
Denzel’s launched in 2018 with initial funding from Virgin StartUp. It recently received investment from Holly Branson – Richard Branson’s daughter – and a handful of strategic investors, putting the company in a “position to grow 16-fold by 2022”.
Denzel’s has said it is “gearing up” to achieve its goal of becoming “Europe’s leading” sustainable and healthy snack for dogs.
Its Plant-Based Bites are made using peanut butter, kale and fresh banana, and suitable for all dogs aged 14 weeks and over.