Hill’s Pet Nutrition have launched a new national campaign to tackle the rise in obesity, placing a “greater emphasis on helping pet parents take control of their animal’s nutrition and address the poor feeding habits amongst many owners, heightened by the pandemic”.
The company’s new weight management campaign, ‘Feed the Love, Lose the Weight’ has been developed to “raise awareness on the negative effects of too many treats, whilst educating pet owners on the full spectrum of aspects that make up their pet’s health and nutrition”.
According to Hill’s, obesity has been identified by vet professionals as one of the top five welfare issues amongst UK pets.
The campaign will feature two short films highlighting the change in pets’ quality of life as their weight increases, and how a healthy meal plan can support animals “to live their very best life”.
The campaign will be rolled out across social media including YouTube.
Michael Unsworth, veterinary affairs manager at Hill’s said: “We know that at least 50 percent of pets in the UK are currently clinically overweight or obese, and that this is becoming a serious welfare issue.
“We also know that during lockdown periods exercise may be limited and bad food habits creep in, and if left untreated, can have a hugely detrimental effect on the animal’s health and quality of life going forward.”