Hill’s Pet Nutrition launches new campaign to tackle pet obesity

The campaign will feature two short films highlighting the change in pets’ quality of life as their weight increases, and how a healthy meal plan can support animals ‘to live their very best life’

Hill’s Pet Nutrition have launched a new national campaign to tackle the rise in obesity, placing a “greater emphasis on helping pet parents take control of their animal’s nutrition and address the poor feeding habits amongst many owners, heightened by the pandemic”.

The company’s new weight management campaign, ‘Feed the Love, Lose the Weight’ has been developed to “raise awareness on the negative effects of too many treats, whilst educating pet owners on the full spectrum of aspects that make up their pet’s health and nutrition”.

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