Inspired Pet Nutrition (IPN) has announced that its Miles & Meals initiative, launched at the end of 2020 through its Harringtons brand, has already seen more than 570,000 meals given away, while the group is on target to donate one million meals by the middle of the year.
Under the scheme, the business contributes one meal for every mile covered walking, running or cycling and, to date, and some 7,000 people have already joined the programme and covered more than 570,000 miles.
This has resulted in the same number of meals being donated to a network of some 50 pet charities and rescue centres across the UK as well as food banks and organisations such as the RSPCA.
Before the launch of Miles & Meals, the business was already supplying free meals to help keep pets healthy during the pandemic.
Lauren Barker, centre manager at Jerry Green Dog Rescue (East Yorkshire branch), said: “At Jerry Green Dog Rescue we provide a safe place for homeless dogs and provide the highest standard of care until we can find them new homes. IPN and the meals they provide are vital as we receive limited Government and no lottery funding.
“The meals allow us to ensure dogs are fed on the same food for the duration of their stay which reduces the stress on their digestive system. Also, as Harringtons is so readily available, adopters can continue to feed it to their dogs once they have gone home.”
Lucie Holmes from Lucie’s Animal Rescue in North Yorkshire, added: “We are so grateful to IPN for their help during the recent pandemic and for their continued support. The number of dogs, cats and kittens we look after increased during the lockdowns and we have re-homed 207 kittens as well as over 40 dogs.”
Hannah Page at IPN said: “This is an incredible achievement and the distance achieved so far is equivalent to about 23 times round the world. Taking regular exercise is as important as ever and getting out and being active certainly helps people’s mental and physical wellness. As we would expect – pet parents have really risen to the challenge we set.”