Raw dog food manufacturer Poppy’s Picnic has been rewarded at the Wiltshire Business Awards where it won the Business Start-up of the Year category.
The company also a finalist in the Outstanding Excellence Award category. The Wiltshire Business Awards are organised by Newsquest and were held this year at Centre Parks in Longleat.
Since turning down all the investment opportunities from on BBC 2’s Dragons Den including a £60,000 investment from Deborah Meaden, Poppy’s Picnic has successfully raised £600,000 through crowdfunding and this will be used to develop further recipes including a new range for cats and also to fund ambitious plans for the business.
Co-founders of Poppy’s Picnic, Dylan Watkins and Louise Mackintosh believe that simplicity or ‘rawplicity’ as they call it, is the key to their success as sales.
Watkins said: “Rawplicity is behind everything that we do at Poppy’s Picnic. From producing recipes that include the best quality and recognisable ingredients, to creating innovative products that help dog owners with portion sizes, feeding our food is fun and easy.
“Our food is hand made by a fourth generation Wiltshire butcher and only includes the best human grade British ingredients. We want every cat and dog in the UK, and beyond, to have access to the best quality raw meals – the closest to what they would eat in the wild. It is our ultimate aim to make the raw food diet fun, easier and more convenient for pet owners to follow in order to encourage more people to start feeding their pets in this way.”