Supreme Petfoods launches new eco packaging

The new Tiny Friends Farm Bathing Sand pouch pack uses 85% less packaging than before and is 100% recyclable

Supreme Petfoods has relaunched its Tiny Friends Farm Bathing Sand in a new eco-friendly packaging, in line with strong consumer trends and more environmentally friendly shopping habits in the pet sector. 

The new pouch pack uses 85% less packaging than before and is 100% recyclable. It also takes up 96% less space for transportation, whilst helping retailers generate more margin from available shelf space, according to the group.

The 1 kg pack is the same size as before but due to its more uniform shape and smaller footprint, it’s “now even easier to stock and stack on shelf”. 

Tiny Friends Farm Bathing Sand is tailored to chinchillas that need to clean their dense coat daily using dry sand. Small pets like hamsters, gerbils and degus can also use bathing sand less frequently, two or three times a week.  

The product is very soft and fine in order not to damage the delicate skin of small mammals. It also absorbs excess oils and ensures the even distribution of natural lubricants on the hair itself.

Supreme marketing manager Claire Hamblion said the move came as recent data shows that consumers are increasingly prepared to pay a premium for eco-friendly products.

She said: “We introduced the new eco-friendly pack because it was the right thing to do and also because it increases the appeal of bathing sand to owners of small pets. It’s a piece of new product development that we’ve been able to initiate without adding cost, while increasing appeal. 

“Our typical purchaser is a young adult, probably millennial, often a multi-pet owner and highly engaged in decision making around their pet purchases. We want to make sure we tick all their boxes for them and in turn, it makes it much easier for retailers to recommend our brands.”

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