Hill’s Pet Nutrition has announced the launch of its new ‘Prescription Diet Derm Complete’ food – the world’s first nutritional solution that is “clinically proven to tackle both food and environmental sensitivities in dogs”.
With research by the group showing that 40% of vet visits by dogs are due to skin issues, the new product has been developed “following four years of research and three clinical trials in an effort to tackle the problem”.
The product has been formulated with “optimal levels of key nutrients to help strengthen the skin’s natural barrier against environmental allergens”, the product also contains the Histaguard complex with bioactives and phytonutrients to help “manage a dog’s response to environmental allergens”.
Moreover, egg has been used in the product, acting as a single intact animal protein source to “dampen the inflammatory response in dogs, helping to further reduce itching”.
Michael Unsworth, Hill’s vet affairs manager, UK and Republic of Ireland, said: “Supporting patients with skin sensitivities can be extremely challenging. Not only is it uncomfortable for the pet themselves, but it can cause a lot of distress for owners who just want to give their dogs a happy and healthy life.
“Our new Prescription Diet Derm Complete is truly a ground-breaking product; the result of years of trials and clinical studies that has seen visible skin healing in dogs with AFR in as little as 21 days and not a single dog showing signs of recurrence after using the product.”