TopLife Formula has announced the launch of a ‘Bedtime Milk for Dogs’, reportedly a first in the pet treat sector.
The beverage for dogs will be available in a 330ml carton at £1.25 and contains no artificial ingredients, colours, flavours or preservatives.
Designed to provide a good night’s sleep, TopFormula’s ‘Bedtime Milk for Dogs’ combines goat milk, chamomile and honey.
Ed Salt of TopLife Formula said: “TopLife is a trusted name in the pet treat sector and listings
have seen exponential growth in the past 12 months.
“We wanted to create something for owners to help to calm and relieve stress in their dogs,
and we believe Toplife Bedtime Milk can become part of a dog’s routine to help calm them
in stressful situations and/or aid sleep.”
TopLife Formula is also planning the launch Oat Drink for Dogs in the coming weeks to target dog owners who prefer a flexitarian approach to their pet’s diet.