A recent survey from Bayer has revealed that almost half (45 percent) of owners are unable to detect signs of a parasitic infection in their cat, placing greater emphasis on the role of retail SQP professionals to educate unsuspecting pet owners.
Currently, 40 percent of cat owners admit that they do not regularly use a flea preventative product. Also four percent of cat owning households say they only treat for fleas when a family member is bitten or they physically see fleas.
Harry Chapman, retail manager at Bayer, said: “With increasing numbers of cat owners seeking independent advice on their pet’s health, the role of the SQP professional is more important than ever.
Bayer’s research showed that nine out of 10 owners cannot recognise signs such as depressive behaviour and lack of appetite as possible indications of a parasite infestation. SQPs can help educate owners by helping them spot the more subtle signs and understand the potential risk parasites can pose to the health of the whole family and home environment.”
Cats are masters at hiding their signs of illness, with the research revealing that the only sign of a flea infestation that the majority of cat owners could spot was scratching.
Off the back of the research to help educate pet owners Bayer have launched a new feline education campaign called ‘Instinctively Close’ which helps pet owners get closer to their feline friends by understanding their cats’ behaviour and what it means for their health.
The report can be requested from the Drontal and Advantage Facebook page www.facebook.com/drontalUK.