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‘Stop promoting Pugs this Valentine’s Day’, claim vets

Pugs and other flat-faced dogs and cats are covering cards and gifts this Valentine’s Day, but with their ‘cute’ looks masking a multitude of health and welfare problems the British Veterinary Association (BVA) has written to the greeting card industry asking for their help to curb the worrying demand for flat-faced pets.

According to a survey of UK vets, the top three reasons people buy Pugs and other brachycephalic (meaning ‘short’ ‘head’) animals are because of their looks, popularity and high profile on merchandise and across the media.

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