Industry NewsRetailers

‘Catfish need more than algae’, claims new campaign

King British has launched the consumer campaign, ‘Fuel your Catfish Crew’ to educate fish keepers and highlight the fact that specialist fish need specialist food.

Catfish are also surrounded in myth, the most common being that plecs, more commonly known as suckermouths, will be quite happy living on a diet of algae alone.

This leads to some less experienced fish keepers buying them to ‘clean’ the algae from their tanks, but neglecting to provide them with the required nutrition.

This is one of the most common reasons for their premature deaths.

King British want to educate fish keepers and highlight the fact that specialist fish need specialist food, and that is what the consumer campaign, ‘Fuel your Catfish Crew’, is all about.

Samantha Griffiths, product development and training officer, said: “Our aim at King British is to ensure that all fish are looked after according to their needs. Fish are an important member of the family, and should always be given tailored nutrition so they can live long, happy and healthy lives.”

To help retailers communicate the ‘Fuel your Catfish Crew’ campaign message and ensure their customers are feeding their catfish a complete diet, King British have created an eye-catching counter display unit (CDU) which includes the Complete Guide to Catfish, an informative document which will give your customers key information about looking after their catfish and help dispel catfish myths. Also available are tank stickers and shelf wobblers, designed to draw attention to the King British

Specialist Food Range and help lift products off the shelves. To raise awareness further, King British are running a competition via their Facebook page. Fish keepers just need to upload a photo of their catfish crew to be in with a chance of winning.

Brand new for King British customers is the King British Trade Only Facebook group. This allows trade customers to stay up-to-date with King British’s latest products, fish-related news and downloadable advertising material, such as social media content and product pictures.

King British encourages fish keepers to ‘Fuel your Catfish Crew’ with Specialist Foods Range advertising material, such as social media content and product pictures. To join, simply search ‘King British Trade Group’ on Facebook.

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