King British has launched the consumer campaign, \u2018Fuel your Catfish Crew\u2019 to educate fish keepers and highlight the fact that specialist fish need specialist food.\r\n\r\nCatfish are also surrounded in myth, the most common being that plecs, more commonly known as suckermouths, will be quite happy living on a diet of algae alone.\r\n\r\nThis leads to some less experienced fish keepers buying them to \u2018clean\u2019 the algae from their tanks, but neglecting to provide them with the required nutrition.\r\n\r\nThis is one of the most common reasons for their premature deaths.\r\n\r\nKing British want to educate fish keepers and highlight the fact that specialist fish need specialist food, and that is what the consumer campaign, \u2018Fuel your Catfish Crew\u2019, is all about.\r\n\r\nSamantha Griffiths, product development and training officer, said: \u201cOur aim at King British is to ensure that all fish are looked after according to their needs. Fish are an important member of the family, and should always be given tailored nutrition so they can live long, happy and healthy lives.\u201d\r\n\r\nTo help retailers communicate the \u2018Fuel your Catfish Crew\u2019 campaign message and ensure their customers are feeding their catfish a complete diet, King British have created an eye-catching counter display unit (CDU) which includes the Complete Guide to Catfish, an informative document which will give your customers key information about looking after their catfish and help dispel catfish myths. Also available are tank stickers and shelf wobblers, designed to draw attention to the King British\r\n\r\nSpecialist Food Range and help lift products off the shelves. To raise awareness further, King British are running a competition via their Facebook page. Fish keepers just need to upload a photo of their catfish crew to be in with a chance of winning.\r\n\r\nBrand new for King British customers is the King British Trade Only Facebook group. This allows trade customers to stay up-to-date with King British\u2019s latest products, fish-related news and downloadable advertising material, such as social media content and product pictures.\r\n\r\nKing British encourages fish keepers to \u2018Fuel your Catfish Crew\u2019 with Specialist Foods Range advertising material, such as social media content and product pictures. To join, simply search \u2018King British Trade Group\u2019 on Facebook.