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Grooming company launches new social media campaign

Pet Head has launched a social media campaign to promote its Fresh and Fruity pet shampoos and grooming products in the UK, the US, Australia and Canada.

The new campaign, which launched on the 25 October on Facebook and Instagram around the hashtag #petheadstyle, uses three short 20 second films to showcase the fabulous Fresh and Fruity product range.

The films will be promoted online between October 2017 and February 2018 and will be supported by a social media competition* to win free products.

Focusing on three products, Pet Head Dirty Talk, Pet Head Puppy Fun and Poof, the films also showcase the wider product range.

Vicky Benneworth, marketing manager at The Company of Animals, said: “We are really excited to be launching this campaign for Pet Head. The three films, which we are supporting with extensive social media advertising, bring the Fresh and Fruity brand promise to life and communicate the unique benefits of the products.

“We are using a variety of digital channels to promote the campaign and we are looking forward to seeing how consumers engage with the activity.”

To see the films and for further information visit www.facebook.com/PetHead,  www.pethead.com or follow #petheadstyle

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