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Eukanuba launches new grain free pet food

Eukanuba has launched NaturePlus+ offering directly answers the calls of consumers by providing a grain free, low allergen diet, made with natural ingredients, for dogs with skin or stomach sensitivities.

With a selection of natural ingredients, the six grain free SKUs (one all-breed formula for puppy and one all-breed formula for adult dogs) mean that owners can tailor the diet to their pet and be confident they are receiving all the nutrients they need to lead a long, happy and healthy life.

NaturePlus+ provides dogs with a healthy complete and balanced meal that is true to their nature, with tailored nutrition to suit each life stage from puppy to adult.

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The cornerstone of Eukanuba’s nutritional philosophy is that dogs evolved from carnivores and should be fed as nature intended.

That’s why NaturePlus+ Grain Free ensures a high level of animal protein of up to 77 percent*, derived from delicious freshly frozen natural Atlantic Salmon alongside other high-quality animal based proteins.

Kellie Ceccarelli, Veterinary Expert at Eukanuba explains: “The humanisation trend is continually reflected in the pet food market, as an increasing number of owners want to reflect their own nutritional behaviour in their pets’ diets.

“At Eukanuba, we have over 45 years of expertise in the industry and know what owners want. There is a clear desire among owners for more natural food, but it’s also imperative that they are getting all the nutrients they need to live their best life, whilst also being aware of any skin or stomach sensitivity.

“That’s why we developed the NaturePlus+ Grain Free, low allergen range made with natural ingredients”.




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