77% of British adults buy goods or services online

An annual survey of internet shopping habits has shown that 77 percent of British adults shop online.

The Office for National Statistic’s Opinions and Lifestyle Survey found that 93 percent of adults who used the internet to shop within the last 12 months had chosen online sellers in the UK. 31 percent had bought from sellers in other EU countries and 31 percent had bought from the rest of the world.

The largest rise in adults buying online was among those aged 55 to 64. This group saw a 30 percent jump in online shopping between 2008 and 2017, now standing at 75 percent.

Shoppers aged 25 to 34 years saw the smallest increase over the same time period. 89 percent shopped online in 2017 – a rise of just 17 percent.

Younger age groups are the most likely to go online while ‘on the go’ with 98 percent of 16 to 24 year old reporting using the internet while out and about.

Young people also buy online more often than older adults. 26 percent of 25 to 34 year olds made an online purchase 11 or more times in the last three months, but only seven percent of those aged 65 and over also did so.

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