Supreme wins Superzoo award

Supreme Petfoods has scooped up an award at Superzoo. The Las Vegas based trade show took place in July 2017. The company’s Selective Naturals range was a winner of the small pets category in the event’s New Product Showcase.

Marketing manager Claire Hamblion says the award reflects increased brand recognition in the North America: “Retailers appreciate that we make healthy foods that are good for pets and that also reflect what owners want to feed.”

A recent survey carried out by Supreme found that 97 percent of small pet owners want to feed natural and, since the UK launch, Selective Naturals have exceeded sales forecasts several times over.

The treats range provides variety by offering different tastes, textures, scents and shapes with four available options.

Claire says owners of small pets find treat feeding greatly contributes to bonding and is an especially rewarding aspect of keeping an animal. The new treats are chunky enough to be easily handled by pet owners’ fingers and tiny paws alike and light enough to be carried.

With packaging designed to stand out on shelf, Selective Naturals aims to appeal to retailers too, being simple to stock and recommend as they are suitable for all herbivores, including rabbits, guinea pigs, chinchillas and degus.

For further information visit Supreme Petfoods at

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