Pet start-up Kittyrama has created a collection of award-winning cat collars. The patent-pending collars (RRP \u00a39.99) feature bright colours and are also hypoallergenic, waterproof, lightweight and designed with safety in mind.\r\n\r\nIn fact, Kittyrama collars are the first ever cat collars to receive a 'Cat Friendly' award by International Cat Care, the global charity for the welfare of cats. The firm put the products through a rigorous test with 20 of the charity's cat experts.\r\n\r\nThese are the first products from the company, and spent over two years in development.\r\n\r\nKittyrama founder Carolina Ballon-Forrester said: \u201cKittyrama\u2019s launch comes at a great time for both pet retailers and owners, considering ownership for cats continues to grow as lifestyle changes require less demanding and smaller pets than dogs. The accessory market for cats today lags behind dogs in terms of variety but also quality.\u201d\r\n\r\nKittyrama is currently developing a new collection of unique cat toys. The company will be exhibiting at stand F9 at PATS Sandown in Maech 2017. It will be looking to establish a network of distributors for their award-winning products.\r\n\r\nFor trade queries please email email@example.com.\u00a0For more information visit www.kittyrama.co.uk.