Current Affairs

Animology hits 250,000 Facebook likes

Group55’s flagship brand, Animology, is celebrating 250,000 likes on Facebook. The company has announced that it is a top ten global pet brand for social interaction and has the largest page of any pet grooming brand in the world.

Animology is a best-selling branded grooming product range. It’s stocked by leading pet speciality retailers around the world, with over 5 million products sold to date.

Tens of thousands of Animology’s social media fans originate from Europe and the United States. Animology recently announced that a rebrand on the dog spray and shampoo ranges will go ahead in the coming months. Its Facebook, Twitter and Instagram fans will be the first to get a glimpse at the new-look packaging.

Stephen Turner, Managing Director at Group55 commented, “Our ‘social capital’ allows us to positively engage with pet parents to drive demand and awareness of our products in ways few other pet brands can.

Retailing is changing and it is the seven year investment in our social media footprint that will ensure we are able to continue to support our retail partners and maintain our market leading position today and in the future.”

Visit Animology’s Facebook page at or visit for more news, blogs and special offers.

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