Nature’s Feast has announced the launch of a new small animal food collection. After extensive research and development, the brand has revealed food, treats and hay for rabbits, guinea pigs and hamsters.
The Nature’s Feast has identified a gap in the market. It found that 43 percent of shoppers buy both mixed food and pellets, as they perceive nuggets alone to be boring and processed, despite their health credentials, following Independent Primary Research in 2015.
The new range aims to offer the health benefits of nuggets. The variety and interest of mixed grass and vegetables have been launched to the trade in summer 2016, alongside care guides, POS and other educational support.
Nature’s Feed found that an independent one month trial completed by Moulton College, involving 68 rabbits and guinea pigs, demonstrated the animals were more likely to forage (alieving boredom). The trial found they still ate all the food within 24 hours ensuring nutritional needs were met.
The collection includes:
Nature’s Feast Rabbit Food
A blend of nuggets with 8 percent real grass, fruit and vegetables. Rich in fibre with natural prebiotics and linseed for Omega 3.
Nature’s Feast Guinea Pig Food
A blend of nuggets with 8 percent real grass, fruit and vegetables. Rich in fibre with natural prebiotics and linseed for Omega 3. With added Vitamin C.
Nature’s Feast Hamster Food
A blend of nuggets with 20 percent fruit and vegetables. Rich in protein from poultry meat meal, with natural prebiotics and linseed for Omega 3.
Nature’s Feast Snack Selection
A healthy mix of natural snacks to feed straight or to mix in with food or hay. Presented in a three pack of different flavours: Fruit Garden, Vegetable Patch and Flower Garden
Nature’s Feast Garden Forage
A blend of five varieties of grass and hay topped with a delicious mix of flowers to encourage foraging.
Rachael Dickinson, senior marketing manager said: “Through our targeted research and insight we’ve developed a range of products that will add value back into the category with a natural, premium brand. This range will encourage animals to forage, yet provide them with optimum nutrition. All products are visually appealing to the pet owner, plus nutritionally and emotionally good for their animals.”
“We know that small animal owners are concerned about the health of their pets, but also want a food that will provide interest and variety. This new range is in a unique position as it meets both these needs, plus it’s being launched by a well-established brand with the knowledge and experience to drive this forward.”